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Cadbury Creme Egg

A Brief History of Cadbury Creme Egg's Many Controversies - Chowhound

  • Product type Confectionery
  • Owner Cadbury UK
  • Country United Kingdom
  • Introduced 1963; 58 years ago (renamed Cadbury Creme Egg in 1971)
  • Place of origin England
  • Region or state West Midlands
  • Invented 1963
  • Main ingredients Sugar, glucose syrup, invert sugar syrup, palm oil, industrial-grade cocoa mass
  • Variations Screme Egg (Halloween, UK)
  • Food energy 177 kcal (741 kJ)

A Cadbury Creme Egg is a chocolate confection produced in the shape of an egg, originating from the British chocolatier Fry in 1963. Before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing an enzymatically-derived sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg from a fowl such as a chicken or goose.

The Creme Egg is the best-selling confectionery item between New Year's Day and Easter in the UK, with annual sales in excess of 200 million and a brand value of approximately £55 million. However, in 2016 sales plummeted after the controversial decision to change the recipe from the original Dairy Milk chocolate to a cheaper substitute, with reports of a loss of more than £6m in sales.

Creme Eggs are produced by Cadbury in the United Kingdom, by The Hershey Company in the United States, and by Cadbury Adams in Canada. They are sold by Mondelez International in all markets except the US, where The Hershey Company has the local marketing rights. At the Bournville factory in Birmingham in the UK, they are manufactured at a rate of 1.5 million per day. The Creme Egg was also previously manufactured in New Zealand, but has been imported from the UK since 2009. A YouGov poll saw the Creme Egg ranked as the most famous confectionery in the UK.

While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1963. Initially sold as Fry's Creme Eggs (incorporating the Fry's brand), they were renamed "Cadbury's Creme Eggs" in 1971 and as always have a chilled day from the Viking

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