Hello ladies and gents this is the Viking telling you that today we are talking about
TOBLERONE
Toblerone is a Swiss chocolate bar brand owned by US confectionery company Mondelēz International, Inc., formerly Kraft Foods. Kraft acquired Toblerone from owner Jacobs Suchard in 1990. It is produced in Bern, Switzerland and the bear symbol of the city is depicted in the logo. Toblerone is known for its distinctive shape, a series of joined triangular prisms.
Toblerone was created by Emil Baumann & Theodor Tobler (1876–1941) in Bern, Switzerland, in 1908. Emil Baumann, the cousin of Theodor Tobler, created the unique recipe consisting of milk chocolate including nougat, almonds, and honey. Theodor Tobler came up with the distinctive triangular shape and packaging. The product's name is a portmanteau combining Tobler's name with the Italian word torrone (a type of nougat).
The triangular shape of the Matterhorn in the Italian Alps/Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw. Nevertheless, a silhouette of the Matterhorn appears on the modern Toblerone packaging, as seen in the photo above right.
Some early advertisements for Tobler chocolate appeared in the international languages Esperanto and Ido.Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. The Toblerone brand was trademarked in 1909, at the Swiss Federal Institute of Intellectual Property in Bern.
The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. After the Tobler & Suchard merger it was decided to create a new and single source for marketing & exporting the various products manufactured by both companies worldwide, Multifood.
Max E. Baumann, the son of Emil Baumann, was made director of this new division. Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Mondelēz (Kraft Foods Inc at that time) acquired the majority of Jacobs Suchard, including Toblerone, in 1990.
and as always have a chilled day from the Viking
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